Progress 2017-2018
Action Items & Allocation of Resources
During the summer 2017 planning retreat, several strategic initiatives were identified for funding. Funds were set aside to a) focus on increased marketing and recruitment efforts; b) begin a regional assessment of career opportunities for graduates; c) study the feasibility of advising centers; and, d) use analytics to improve retention/graduation rates and budgeting/resource allocation.
Funded Action Items
a). Marketing and recruiting: Approximately $75,000 was allocated to additional initiatives that included:
- a narrated campus virtual tour
- additional student connection opportunities through Hobsons
- advertising at bus stops at feeder schools where students use public transportation
- expanded targeted social media advertising in the regional resident zone
- Bobcat Boxes sent to alumni who are teachers
b.) Regional career opportunities: No University funds required.
- utilizing funds from the governor to establish a VP for Regional Development
c.) Advising centers feasibility
d.) Analytics for recruitment and retention: No University funds required.
- utilizing HelioCampus, a higher education analytics platform that solves admissions, student retention and recruiting problems.
